Chaparral for 2012... Leading By Design
Chaparral's mission is to build world-class boats. We constantly strive to provide the best in Innovation, Quality, Value, Service and Business Integrity for our customers, dealers, suppliers and employees.
Design Innovation
We're passionate about new product development at Chaparral. It's the heartbeat of our company. Our professional engineering team doesn't look at new boat projects as a job, but as a pursuit of excellence. Step onboard any Chaparral and marvel at the mixture of expert craftsmanship and high tech innovation. We could write volumes about our new boats, but far better than catalog hype, just let the facts speak louder than words. We've introduced 19 new boats in the last four years, three new boats this year alone. How does Chaparral's new product development rate against rivals? Ask the experts. The fact is, in our 45 year history we've won an unparalleled 41 awards for product excellence including 12 Boat of the Year trophies. Case closed.
Customer Service
From the integrity of the purchasing process, to working with a knowledgeable dealer, to providing outstanding service, Chaparral appreciates that time spent on the water is prime time for you. Customer service is a top priority at Chaparral. We want every aspect of your boat buying experience to be as high quality as our boats. So, how do we rate? At the top of the charts. Chaparral's CSI score is 95%+. The marine industry average is 92%. An astonishing 90% of our domestic dealers have a CSI score between 90%-100%. Chaparral has earned the NMMA CSI Award for Excellence In Customer Satisfaction three years in a row and we've won in every segment of boats that we build: bowriders, deckboats, cuddy and express cruisers.
Financial Strength
Is performance the way a boat handles in ever changing water conditions or the confidence of knowing your boat builder has the financial strength to service your future needs and maintain the highest quality standards? At Chaparral it's both. Chaparral's reputation for being among the best managed companies in the marine industry is well earned and time-tested. Our top management team has been in place from day one and steers a consistent, steady ship. Traded on the NYSE under the symbol MPX, our strong zero-debt balance sheet is a verifiable matter of public record... a claim most rivals can't make. Today, more than ever, you're not buying just a boat, you're also buying a company. Choose wisely. Choose Chaparral.
Worldwide Dealer Network
Your local Chaparral dealer is your link to our world headquarters in Nashville, Georgia. Chaparral's dealer network spans the globe and ranks among the industry's finest. Professional, knowledgeable and keyed into all aspects of owning a Chaparral, your dealer is dedicated to helping you create the ultimate boating lifestyle. Because nothing compares to the joy of family boating, your Chaparral dealer wants to get you on the water... and then provide a level of support and service that keeps you there. Our desire to build win-win relationships filters through every layer of our organization. Loyalty and experience are key. Many Chaparral dealers have been part of the family for more than 20 years, some have been with us almost from our start in 1965.
The "Chaparral Advantage" of quality and features are packed into every
Chaparral Sport Boats, Tow Boats, Cruisers, Sport Yachts... A complete fleet for 2012.
With 26 models ranging in length from 18- to 42-feet, Chaparral has the perfect boat for your family's needs. In addition to the SSi, SSX, Sunesta and Xtreme Sport Boats Chaparral also builds a line of top-rated Signature Cruisers along with a 420 Premiere Sport Yacht that was a Boat of the Year winner on the day it was launched. No matter what your budget, need for speed, or where you go boating, make Chaparral your boat of choice.
Specializing in Mercruiser powered
Bowriders, Cuddy Cabins, Towboats, Cruisers and Deckboats.
Unequal Quality, Performance and Value...
Stop in for your Full-Line Catalog TODAY! And to see our huge selection of Chaparrals!
Select from our inventory for HUGE SAVINGS or ORDER your 2012 NOW!
IN-STOCK NEW CLEARANCE BOATS - SIGNIFICANT SAVINGS!!! LIMITED TIME |
NEW IN STOCK!  Significant Savings! 20' Chaparral 180SSi, 4.3L 190 Mercruiser, Trailer |
NEW IN STOCK! |
NEW IN STOCK!
 Significant Savings! 24' Chaparral Sunesta 236, 5.0L MPI Bravo3 260 Mercruiser, Trailer |
NEW IN STOCK!  Significant Savings! 23' Chaparral 230SSi, 5.7L EFI 260 Mercruiser, Trailer |
NEW IN STOCK!  Significant Savings! 25' Chaparral 230SSi, 5.7L EFI Bravo3 300 Mercruiser, Trailer |
NEW IN STOCK!  Significant Savings! 24' Chaparral 236SSX, 5.7 Mag MPI Bravo3 300 Mercruiser, Trailer |
NEW IN STOCK!  Significant Savings! 22' Chaparral 215SSi, 5.0L 220 Mercruiser, Trailer |
NEW IN STOCK!  Significant Savings! 23' Chaparral 235SSi Sport Cuddy, 5.7L EFI 260 Mercruiser, Trailer |
NEW IN STOCK!  Significant Savings! 24' Chaparral 2335SS Cuddy, 5.7L EFI 260 Mercruiser, Trailer |
