MERCURY MARINE #1 on the WATER
the BEST in the WORLD!
BACKED BY OUR
AWARD-WINNING SERVICE DEPARTMENT!
Make the most of your WATER.
Your LIFE. Your WORLD. Your POWER.
At Mercury Marine, we understand the magic of water.
For more than 65 years, we've designed and built the best-performing, most reliable marine engines in the world. Why? Because we know what you like and what you want. You like to fish. You like to run fast. You like to see new places, and you like to explore. You want to get in your boat and go, and we're determined to help you do that.
Powering boats is what we do, and we do it better than anyone else. Durability, innovation and customer satisfaction form the foundation of everything we design, everything we build and everything we sell. Boating is what you do, and nothing should stand in your way. Now more than ever, Mercury is making boating better... for you and for your family.
Look to Mercury for your power. Then give in to the pull of the water.
Mercury/Mercruiser is the leader in both outboard & sterndrives.
Their quality & long-term dependability exceed all others, and are serviced at over 5,000 locations.
All motors are set-up by our Master Technicians who are selected from the best certified technicians in the U.S.
Motorguide is the best quality bow & stern mounted electric trolling motor. We stock a complete selection, and motors can be purchased cash & carry or installed to your requirements by our Service Department.
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Mercury - Celebrating 70 years! Rescuing a failing marine out board manufacturer, Carl Kiekhaefer and his organization overcame wartime shortages, government restrictions, stockholder rebellions and Kiekhaefer's own raging paranoia. In spite of his infamous temper, or maybe because of it, those he hired remained loyal, inheriting Kiekhaefer's grit and indomitable attitude as Mercury engines set world records for speed and endurance. Kiekhaefer agreed to be acquired by Brunswick Corporation, in 1961, but was reluctant to handle the transition. He left the company nine tumultuous years later, and since then Mercury and Brunswick have learned to work as a team. As the wall came down, Mercury Marine expanded rapidly around the world in the seventies and early eighties with such world class products as the MerCrusier stern drive. Its name become synonymous with victory in races, fishing competitions and commercial boating. Mercury was re-tested in the early 1990s, when the marine industry grapples with the worst recession in its history. Working with Brunswick, Mercury emerged with its own identity without losing Kiekhaefer legacy that abhors failure. As Mercury Marine enters the new millennium, the company is poised for even greater accomplishments, and embarked on a new round of ventures and partnerships around the world. In this lavishly illustrated The Legend of Mercury Marine, Jeffrey L. rodengen ( author of the definitive biography of Carl Kiekhaefer, Iron fist: The Lives of Carl Kiekhaefer ) tells the story behind Mercury's own rise and ultimate triumph, and reveals the mystique behind Mercury's name. |
